Our Zodiac lines and King of My City lines will showcase arrays of energy-fueled custom artwork and feature key landmarks from across the world. Our Prevail line will also expand into other types of clothing and will offer lifestyle items for achievers such as artists, athletes, college students, as well as people that love their city or zodiac. We have planned very diverse lines that will align our products with tens of millions of consumers interests. Crowd Funding Open Thru August 31st, 2022(or as soon as the 200 spots sell) (pictured above are our 111's (light blue) and our 222's (black) Message from our Co-Founder, Derek Lemire:INVEST IN PREVAIL TODAY We are spreading out 20% of our monthly gross profits through 200 shares. Each share is $250 and worth 0.1% of the entire company for life. We estimate your break even point to be 2,000 shoes. Estimated Profits Per Share At The Following Sales Numbers: 5,000 shoes sold: $500 10,000 shoes sold: $1,000 50,000 shoes sold: $5,000 100,000 shoes sold: $10,000 1,000,000 shoes sold: $100,000 10,000,000 shoes sold: $1,000,000 To sell 10 million shoes thats only 5,479 shoes per day over 5 years. Selling 100,000 in a year is only 273 shoes per day for a year. You will make great returns off this investment. All shareholders will get a coupon to purchase a 1 of 222 ever produced edition of our Baby Blue 111's collector shoes at $77, autographed by Phoenix Orion, our designer. This will grow to be a high valued collectors item.
Product Plan We will initially launch with 16 sneaker lines. The first two are our Prevail 111's and 222's which you see above. Our 'Zodiac' lines will feature 12 lines embodying our zodiac sign elements, of which there are three zodiac signs in each group: Fire Signs (Aries, Leo, Sagittarius), Earth Signs (Taurus, Virgo, Capricorn), Air Signs (Gemini, Libra, Aquarius), and Water Signs (Cancer, Scorpio, Pisces). Our King of My City lines will feature skylines and architecture that embody major destinations. The first 2 cities we are launching are New York and Las Vegas. After sales and growth, the next lines we plan to expand to include Chicago, Miami, Boston, New Hampshire and Connecticut. After we have initial success with the sneakers we plan to expand into several other types of PREVAIL items including sweatsuits, backpacks and handbags. Investment Need We need $50,000 capital to do the following: - Initial business documentation $100 to register as a business in New Hampshire. (DONE) - 500 shoes preorder $22,320 – that 31 of 16 styles of sneakers. We equate this on an average supply and shipping cost of $45. Our supplier provides us free Air Shipping from China via YunExpress. Average delivery time is 14-20 days from order, so our only holdback will be needing to keep sufficient stock on hand. - 200 custom boxes $2,258.37 with shipping via suppliers Fantastapack or Printplace - Marketing $10,000 (broken down below) - Designers/Art $4000 (we need more designs for horoscope launch) - Technology (web hosting) $116 to cover 4 months. - Working Capital $11,215.63 Marketing Plan Our marketing budget will be broken down between celebrity influencers - Facebook and Instagram Ads Conversion Campaign (conversion type: web sale) At $100 per horoscope per week for 4 weeks we will spend $4,800 ($400 each show type) on targeted digital advertising. Meta company shows that we should expect between 12-36 purchase conversions per week, per zodiac sign. This means they estimate the $4,800 one month spend to result in (based on $222 sale price and $155 margin per shoe) this is between $22,300 and $66,900 profit range we can hope to expect from these 12 adsets. - The following spends for the 2 King Of My City Lines equate to $800 cost ($400 each) and the following conversion totals: New York – 12-32 conversions ranging between $1,860 and $4,960 profit Las Vegas – 6-21 conversions ranging between $930 and $3,255 profit - 500 business cards for 3 people @ $20 a piece = $60 - 5,000 promotional flyers = $174.77 - Influencer Advertising – We will order 40 extra pairs of sneakers so gift to various athletes and influencers in the first month – Cost $1800 + shipping $400 = $2200 cost $3,465.23 leftover in marketing budget for opportunities or areas working the best. Production Plan Our supplier is out of China. We can create everything from sneakers, hoodies to dresses. We also have a 2nd supplier that can bedazzle items further for runs of 30 items or more. Distribution Plan The first 1,000 pairs Derek Lemire will stock at his house in Las Vegas, Nevada. Daily shipping will be no issue. Once we expand beyond that we will get a warehouse in Las Vegas. Derek Lemire will handle all first 3 months shipping until we are on pace for over six figures annually and can hire part time assistants. Shoe boxes 14 x 8 x 5 – We will put all pairs in custom boxes, and using stated budget we will create designs for customized boxes for each horoscope and city under our $4,000 art budget. Key Players Derek Lemire – Cheif Executive Officer – Head of all business. 20 years experience in web design and 8 years as a digital marketing executive. Began doing celebrity branding during covid as live performances came to a halt and worked with Phoenix Orion to develop this concept to add high level art to footwear. Phoenix Orion – Head of Design Business Overview We will register our company in a state with 0% sales tax such as New Hampshire, Delaware or Montana. Derek Lemire still has an address in New Hampshire so this can be completed in a maximum of 12 business days, including the creation of business bank accounts in said state. Accounting will be calculated and payouts will occur by the 5th of each month, for the previous month. Inventory and Sales reports will be sent by the same date. Sales Goals At $222 per shoe were looking at $155 margin even if we ship for free. Using influencer marketing and no advertising, if we sold 1,000 of each horoscope line wed net 1.86 million dollars. 10,000 of each line would net 18.6 million dollars. Since it makes more sense well have a cost per acquision for shoes and give discounts to retailers.... even if we SPENT or DISCOUNTED $100 per customer sale acquision we would still net $880,000 by selling 1,000 of each line. By the time we hit 100,000 overall sneaker sales (at $155 per sale) we will have made a margin of 15.5 million dollars before deducting or advertising and staffing costs. Thats only 273 sales a day though.... To hit a minimum of 1 million dollars in sales in 12 months we only need to sell 12.34 pairs of sneakers per day. Meet Our Head DesignerPhoenix Orion Created the Prevail logo and is a notable rapper, painter and author from New York City, currently located in Las Vegas. The Future In the past Derek Lemire has achieved his best digital successes for clients by utilizing influncers in marketing plans. We will continue to reinvest to keep our gear on top athletes, musicians and taste-makers. We will expand into Basketball sneakers and eventually we will do cleats and market sports like Lacrosse. We will have several prevail t-shirt and hoodie designs. We can also do swimwear, dresses, bags and more Prevails innovation in fashion art and forward thinking with future limited edition releases will have sneaker heads talking. No major shoemaker is bringing life and this high level of conceptual art into sneakers. Our creativty also opens the doors for us to do many limited edition, short stock releases in the future. If we do 1000 pair short runs in the future @ $222 a piece thats $222,000 a month in sales, but its $55,000 in supply cost to open that door. We have huge potential to elevate, but will play safe and grow one step at a time. We're hitting the jumpers while the rest of our opponents are battling trying to high hook shots while double covered. We are redefining footwear fashion as its ever been known, and that is how we will PREVAIL. |
